Blog · Adoption

Why software projects fail (and it is not the tech).

The demo went well, everyone got a login. Three months later the planning lives in the old spreadsheet again. The real failure factor is rarely the code. It is the use.

Adoption 19 June 2026 James Doeland 6 min read

The system is there. It does what was agreed. And still nobody works with it. That is not bad luck, it is a pattern. And it can be prevented, if you treat change as a design choice instead of as training afterwards.

It almost always goes like this. A company chooses or builds new software. Delivery hits the planning, the demo looks slick, everyone gets a login. A quarter later you look again: the quotes live in the old spreadsheet again, agreements sit in somebody's head again, and the new system gets updated now and then. For appearances.

The reflex is to point at the technology. Too slow, too many buttons, that one field in the wrong place. Sometimes that is right. Usually, though, the software does exactly what was asked for. What is missing is use. And use is not a feature you bolt on afterwards.

Change is not training afterwards

In most projects the change sits right at the end. An explanation session in the final week, a manual, maybe a lunch presentation. After that it is called live. At that moment, though, the most important question has still not been answered: why would your team work differently tomorrow than today?

The old spreadsheet is familiar, fast and theirs. The new system is unfamiliar and belongs to the project. As long as you do not take that difference seriously, the spreadsheet wins.

Not out of unwillingness. On a busy Tuesday everyone does what feels quickest.

Change therefore belongs at the front of the project, as a design choice. In how the system looks, and in how you roll it out.

Four questions that decide whether someone comes along

Whether a colleague switches depends on four simple questions. Answer one of them with no and that person falls back on the old way. We test them in every engagement; the model behind it, our Change Compass, is in the knowledge base.

Isometric plate: on the left the familiar island where the work happens in the old spreadsheet, in the middle a bridge with four gates where ambassadors go first, on the right the new workspace.
The crossing that is rarely designed: from the familiar spreadsheet, through four questions, to a workspace the team genuinely works in.
1

Do I believe it is necessary?

Anyone who finds the old way of working fine does not switch. The planner who has kept her own spreadsheet for ten years has, in her experience, never missed a thing. That the company runs on her memory is invisible to her, because for her it works. So first show what goes wrong now and what it gets her later, in her working day rather than in a policy story.

2

Do I understand what is expected of me?

"We are going to work with the new system" is not an instruction. Does the engineer log his hours there now? Does every quote leave from the system from now on, or is email still allowed sometimes? Make it concrete per role what changes, and agree when you call the switch a success.

3

Can I do it?

Not everyone learns at the same speed, and almost nobody admits it. The colleague who never asks a question but quietly avoids the system is really saying: I do not dare to start. Give room to practise and say out loud that it does not have to be perfect first time.

4

Do I feel supported?

If in the busiest week of the month the owner falls back on the old lists, the message is clear. Support means visibly leading by example, giving time to get used to it, and having someone to go to with questions that feel stupid and are not.

Adoption by design: a system you do not have to learn

You can make those four questions a great deal easier through the system itself. The less there is to learn, the less there is to change. We call that adoption by design, and in practice it looks like this:

In practice

  • One screen with one question. You open the system and it asks: what now? No dashboard with forty widgets, just the next thing that deserves attention.
  • Smart defaults. The system proposes, you confirm or adjust. Nobody has to fill in an empty form from scratch.
  • Talking instead of typing. Speak in a client conversation or a thought. The system turns it into actions, notes and draft emails.
  • Nothing is compulsory. Skip a step and nothing stops you. The system remembers it and helps you later anyway.
  • Gentle nudges. A friendly reminder at the right moment, with a fixed start and close to the day as a rhythm. No insistent pop-ups.

Anyone who opens the system and is helped straight away needs no course. The question "can I do it" then largely answers itself.

No big bang, but phases with ambassadors

You design the rollout as well. Not everything live at once on a Monday morning, but step by step:

1 · Take the temperature

Where does the team stand? Who is up for it, where is the doubt? A short measurement at the start, so you know where your attention has to go.

2 · Build enthusiasm

Sketch the concrete future: this is what your Tuesday looks like once this works. No vision slide, just a working day.

3 · Activate

Start with a small group that is keen. They become the ambassadors: colleagues who answer questions and show how they go about it.

4 · Embed

Measure again, adjust, and make the new way of working the path of least resistance. Until the old spreadsheet is redundant by itself.

Isometric plate: on the left the Blueprint mapping the work, in the middle building phase by phase, on the right the team working with the workspace.
This is what that phasing looks like with us: from Blueprint, through building phase by phase, to a team that genuinely works with it.

A big bang feels decisive, and it hands everyone the same moment to get stuck. And the story that the system "does not work" spreads faster than you can correct it. Help from a colleague who is two weeks ahead works better than any manual.

Technology is the precondition, use is the result

A well-built system is the precondition. Use is the result, and you design that result in from day one. So ask your software builder not only what the system will be able to do, but also how they make sure your team is still working with it six months later. If the answer is "a training session at delivery", you already know how that ends.

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