Open LinkedIn and they come past by themselves: the free AI scan, the free quickscan, the free advisory conversation with a price tag stuck on it. We do not offer one. Being too grand for free has nothing to do with it; a scan like that promises something it cannot deliver.
A sales conversation in a jacket
Let us be honest about it, without turning sour. A free scan is a sales conversation in a jacket. And really, everyone knows that. The party running it earns its money on what follows. So the outcome points in the same direction almost every time: you need us.
That does not make the people behind it crooks. A free scan is marketing, and often perfectly good marketing. The offer ranges from a short questionnaire to promises of weeks of free research. There is a limit, though, to what you can look into in unpaid hours. You get a conversation, a few general observations and a quote. The most important question you can answer in advance: how often does a scan like that end with the advice to do nothing?
A free scan is a sales conversation in a jacket. There is nothing wrong with that, as long as you do not mistake it for research.
Why our analysis costs money
An analysis worth anything costs senior people's time. In our case that is us. James looks at your process and your team, Nick at your systems and your data. We walk along in your daily work, go through your tools, map your client journey and do the sums with your figures. That is not an afternoon's work. That is one to two weeks.
That is why our Blueprint is paid work: €3,500, fixed price, delivered in one to two weeks. And that is why the outcome is genuinely yours. You get a concrete build plan and a saving estimate based on your own figures, not an industry average. Want to take it to another builder? That is entirely fine. Build on with us and we offset €1,500 against the implementation.
That price tag changes the relationship. Because you pay, we work for you and not for our own pipeline. If the honest answer is that a standard package will do, or that your biggest bottleneck is not software at all, then that is what the plan says.